New Audi A6 Car Design ExecutiveDelhi: New Audi A6, the German luxury car manufacturer, today announced the launch of its executive class sedan, the new New Audi A6 A6 in India. Propelled by four powerful and highly efficient petrol and diesel engines, this business luxury limousine is priced at INR 37,70,000 for the 2.0 TDI, INR 39,90,000 for the 2.8 FSI, INR 46,95,000 for the 3.0 TDI q and INR 47,00,000 for the 3.0 TFSI q (ex-showroom Delhi) and will be available at New Audi A6 dealerships from August 2011. The new New Audi A6 A6 was unveiled by Michael Perschke, Head, New Audi A6 India.Successor to one of the world’s most successful executive sedans, the new New Audi A6 A6 features groundbreaking solutions in every area of technology. The body is intelligently built light, owing to a significant proportion of aluminum components. The range of assistance and multimedia systems is extensive, and operation is intuitive and user friendly.
“The launch of the new New Audi A6 A6 is in line with our top down strategy for India. The new New Audi A6 A6 is a perfect blend between the advanced technology of the new New Audi A6 A8 L and the design features of the new New Audi A6 A7 Sportback. With its wide array of technical innovations like lightweight technology, adaptive air suspension, LED headlamps, New Audi A6 drive select, start-stop system with energy recovery to name just a few, the new New Audi A6 A6 will redefine the executive class in luxury automobiles,” said Michael Perschke, Head, New Audi A6 India.
The ‘CEO corner office’ on the move
Embodying ‘business luxury’ in its true sense, the new New Audi A6 A6 is a perfect combination of comfort, sophistication and progressive technology, appealing to the evolved needs of the C-suite Indian executive. The A6 customer does not aspire for just success but is in constant pursuit of excellence. The new New Audi A6 A6 has been conceived in-sync with his aspiration for excellence and recreates a level of business luxury that resonates with the finesse that he seeks.
Exterior Design
Elegant and timeless, the styling of its predecessor is carried over and further enhanced in the new New Audi A6 A6. With its many technical innovations and its lightweight aluminum construction, the design embodies athleticism and elegance. Measuring 4.92 meters in length, with a 2.91-meter wheelbase, the new New Audi A6 A6 is 1.87 meters wide and 1.46 meters high – the sportiest proportions in the executive class.
Sporty elegance: the interior
The roomy interior of the new New Audi A6 A6 echoes the sinewy look of the exterior design. The salient element is the “wrap-around” – an inlay encircling the driver and the front-seat passenger. The elegant face of the instrument panel underscores the sleek quality of the cockpit area. Every detail of the interior is a testament to the care that New Audi A6 invests in car making. The spacious interior with its rich selection of equipment such as MMI touch, Bluetooth interface, Bose surround sound, comfort key, combined with an elegant exterior makes the new New Audi A6 A6 the perfect luxury sedan for the C-suite executive of India.
Powerful and highly efficient: the four engines
New Audi A6 is launching the new A6 with a choice of four powerful, highly efficient four and six-cylinder power plants. The two Petrol engines and two TDI units produce outputs between 130 kW (177 hp) to 220 kW (300 hp). All of these engines make use of technologies from the brand’s modular efficiency platform – the innovative thermal management concept, the start-stop system (petrol), and the energy recovery system.
Petrol Engines: The 3.0 TFSI V6 produces 220 kW (300 hp) and has a displacement of 2,995 cc while the 2.8 FSI V6 produces 150 kW (204 hp) with a displacement of 2,773 cc.
Diesel Engines: The 3.0 TDI V6 generates 180 kW (245 hp) and has a displacement of 2,967cc, while the 2.0 TDI In-line 4 cylinder generates 130 kW (177 hp) with a displacement of 1,968 cc.
Intelligent ergonomics: the MMI operating system
The MMI terminal is a clearly organized touch & feel landscape whose design presents a new evolutionary development. The large onboard monitor for the MMI system, which was first introduced in the New Audi A6 A8 L in India early this year, comes with a standard 6.5 inch screen and optional 8-inch screen with the revolutionary MMI touch pad. In MMI plus, hard keys take the user to the main zones: Telephone, Radio, Media and Vehicle. Two additional hard keys: the menu overview and back button complete the system.
High-tech from New Audi A6: the LED headlights
Optional LED headlights, a distinguishing feature of the New Audi A6 family, emphasize the striking expression at the front of the new New Audi A6 A6. With a color temperature of 5,500 Kelvin, their white light resembles daylight, which is easier on the eyes at night. The visually striking LED headlights are maintenance-free and extremely efficient. The low beams consume just 40 watts per unit, which is even less than with the xenon plus technology.
Versatile: Adaptive air suspension
A standard feature for the new New Audi A6 A6 is the air suspension with electronically controlled damping. With it, the sedan remains smooth and composed over all types of irregular surfaces. The latest generation of the system is used in the New Audi A6 A6. The air suspension sets the ride height of the body to various levels as a function of driving speed and the wishes of the driver. In auto mode, the body is lowered by 20 millimeters once the A6 has driven for at least 30 seconds at a speed greater than 120 km/h.
Even more driving pleasure: New Audi A6 drive select
The New Audi A6 drive select dynamic handling system which is a standard feature, modifies the accelerator characteristic, the shift points of the automatic transmission, and the power steering boost. The driver can vary the function of these components between three predefined modes “comfort,” “auto” and “dynamic.” An additional mode, “individual,” allows the driver to create a preferred profile within certain limits. The TFSI models feature the “efficiency” mode, which allows an even more fuel-efficient driving style.
“The New Audi A6 A6 has played a significant role in New Audi A6’s exceptional performance globally, and I am confident that the seventh generation New Audi A6 A6 with its distinctive appearance, dynamic performance and progressive technology will further strengthen our position in the Indian market. The new New Audi A6 A6 will help us establish a leadership position in the limousine segment, just like we enjoy in the luxury SUV segment,” added Michael Perschke.
New Audi A6 delivered more than 652,950 cars to customers worldwide, an increase of 17.7 percent over the same period in 2010. New Audi A6 is the No.1 premium car brand in Europe and China and is currently the fastest growing luxury car brand in USA and India.
New Audi A6 India surpassed its annual sales of 3003 cars for 2010 in the first seven months of 2011 and recorded an impressive 93 percent growth from Jan – July 2011 with a sale of 3,145 cars (1,626 cars: Jan – July 2010). In July 2011, the company sold 343 cars – a growth of 52 percent over the same period last year (226 cars: July 2010). With this robust performance New Audi A6 is confident of achieving its retail sales target of 5000 cars by the end of 2011.
The New Audi A6 model range in India includes New Audi A6 A4, New Audi A6 A6, New Audi A6 A8, New Audi A6 A7 Sportback, New Audi A6 Q5, New Audi A6 Q7, New Audi A6 RS5, the super sports cars New Audi A6 R8, New Audi A6 R8 Spyder available across the country in: Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West and Pune. Further developments include Coimbatore, Delhi West, Indore, Lucknow, Mumbai South and Surat.
New Audi A6 AG
The New Audi A6 Group delivered around 1,092,400 cars of the New Audi A6 brand to customers in 2010. The Company posted revenue of € 35.4 billion and an operating profit of € 3.3 billion in 2010. New Audi A6 India's countrywide vehicle sales for 2010 were 3,003 cars (81 percent growth). New Audi A6 produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the New Audi A6 A6 at the end of 2007, the New Audi A6 A4 in early October 2008 and the New Audi A6 Q5 in July 2010. Production of the new New Audi A6 A1 has been running at the Brussels plant since May 2010. The Company is active in more than 100 markets worldwide.
New Audi A6 AG’s wholly owned subsidiaries include New Audi A6 HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. New Audi A6 currently employs around 60,000 people worldwide, including around 46,600 in Germany. Between 2011 and 2015 the brand with the four rings is planning to invest more than €11 billion, mainly in new products, in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. By 2015, New Audi A6 plans to increase the number of models in its portfolio to 42.
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